Marketing and making great ads is at the heart of any business. However, many businesses give themselves a heart attack when running paid ads, writing irrelevant words and stating how their “business has been running since the birth of dinosaurs” thinking people actually care… SPOILER ALERT: They couldn’t care less.
I will not only grant you a simple trick that will boost the flow of your leads this month, but I'll include an extra trick to defibrillate your business and get it pumping leads like never before.
So you’ve been running paid Ads and haven't been getting the results you’ve wanted. You tried countless ways to find a solution but were faced with the same results. Which is none.
You thought adding more words and “fancy” vocabulary would solve the issue but STILL the results were the same: None.
So, here's the key: Keep It Simple (KIS).
To craft irresistible ads, follow the basic P.A.S. framework:
Problem: Highlight your audience's pain point.
Agitate: Magnify their problem by mentioning consequences.
Solve: Offer a clear solution.
Forget boasting about your company and your “Awesome” product. Focus on your audience and their needs.
Let's look at some examples.
Bad Example:
Headline: “Solar Panels for Sale”
Body Copy:
“Buy our solar panels to save money!”
“We’ve been making premium Solar Panels since 2015. Our solar panels are the best choice for your energy needs. With state-of-the-art technology and superior craftsmanship!”
CTA: "Get them now."
Great Example:
Headline: "Slash Energy Bills & Earn an Extra $1000 a Year with Solar!"
Body Copy:
“Tired of the overpriced energy bills coming in every single month?”
“Our panels will pay for themselves within 4 years, you’ll make an extra $1,000 per year, and at the same time you’ll contribute to a better future!”
CTA: “Fill the form below to book a FREE discovery call and get 30% off your first installation!”
See the difference between the two? First one brags about the business, the other one cares more about offering a SOLUTION to the overpriced electricity bill.
An irresistible Ad is one that speaks to the audience efficiently and makes it super clear what the offer is.
If you’re unsure whether or not your Ad is irresistible enough, give us a message we’ll take a look at it for FREE!
Comments